CAROLINE URDANIVIA
Web Developer & Designer
EXPERIENCE
With two decades of experience across Ecommerce, Product Management, Web Development, and Digital Design, I create and manage web experiences that range from custom builds to commerce platforms. I’ve worked with both small businesses and Fortune 500 companies—adapting to varied workflows and helping shape solutions that fit the team, the product, and the customer.
My work blends UX strategy, content development, and visual design—creating everything from wireframes to fully built web experiences with a focus on clarity, usability, and thoughtful design—building prototypes, product pages, and front-end experiences, while collaborating with others. Experienced in NetSuite, Magento, Salesforce,
and Squarespace platforms, and regularly use Adobe Creative Suite for asset production.
Whether managing or maintaining digital content, I bring a hands-on, flexible approach that blends well with other creatives.
Experienced in leading and contributing to projects involving website redesigns, new product launches, and UX optimizations using agile workflows like Monday.com and GitHub to build roadmaps, prioritize tasks, and track progress in real-time.
Experienced in creating and formating product imagery, banners, and seasonal campaigns. Visuals are designed, edited, and optimized to reflect brand identity and support commerce goals. This process is a collaborative effort with studio photographers and designers in developing high-quality output from pre- to post-production.
Experienced in product management with a focus on maintaining product accuracy, optimizing performance, and improving user experience. Collaborative efforts with product developers, designers, SEO specialists, and QA teams to ensure alignment with business goals. Testing is performed across multiple environments to secure platform compatibility and functionality.
Develops and maintains responsive eCommerce web experiences across CMS platforms, including Salesforce and Magento, as well as client websites built on Squarespace and WordPress. Blends platform tools and enhance performance by integrating native CMS functionality with custom HTML, CSS, and JavaScript. Designs and codes custom websites that align with each client’s brand and vision, blending creativity with functionality.
Oversees the complete eCommerce product lifecycle—from setup to go-live. Responsibilities include organizing product data, managing categories, and meta data for optimal discoverability. Utilizes CSV-driven automation to handle uploads, variations, and integrations to ensure data accuracy and improve taxonomy.
Partners with SEO teams during product launches and new builds to implement metadata, attributes, and content that support visibility. Performance is monitored with updates to keywords, site speed, and mobile optimization made when needed to and improve organic traffic.
Bridges design and development with a focus on responsive, accessible, and cohesive user interfaces. Figma and Adobe XD are used to develop wireframes and visual comps. Canva and Photoshop support quick-turn graphics and polished deliverables tailored to client needs.
WORK
Web Development & Design
Ricoh Suave Photography
Client website built with HTML5, CSS3, and JavaScript. Designed mobile-first and responsive mockups and helped with ftp, hosting, and email setup.
Web Development & Design
Chino's Art
Client website built with HTML5, CSS3, and JavaScript. Designed mobile-first and responsive mockups and helped client with affordable hosting on Git Hub.
Web Development & Design
Pawsome facts
Project website built using HTML5, CSS3, and JavaScript with Dark Mode functionality. Project currently hosted on Git Hub.
Squarespace & Square
Matty Carter + Ariel
Client website created on a collaborative effort, maintaining social presence and digital storefront.
Squarespace
Flat Rock Brook
Client website created on a collaborative effort, maintaining social media and community presence.
Squarespace
Houss Freya
Client website maintaining social presence and driving traffic to digital storefront and brick and mortar since 2020.